Monday, March 26, 2012

The Idealist: Intuition and Feelings

The Kiersey sorter returned my test with the result of an Idealist (NF.) According to the sorter, Idealists are individuals on a quest for self-discovery and self-actualization. Because their passion is so great for this quest, Idealists attempt to transfer that passion into others. They enjoy working with others and providing themselves as a maximizer for the development of others skills. Idealists recognize the strengths of others and put them to good use.

The letters themselves, N and F, tell a story, as well. The "N" stands for intuitive. Idealists go with their gut and act spontaneously. Using intuition as a guide, idealists can read people rather well, adding to their ability to maximize the potential of others when collaborating on a project. The "F" stands for feeling. Not only do these idealists follow the directions of their gut, but also the direction of their heart. Emotions are strong and dictative for idealists. Their sentimentality and capability for empathy make them great candidates for positions that work closely with people.

I have taken many personality sorters similiar to this Kiersey test, including the full Myers-Briggs assessment that deeply analyzes a person's character inside and out. The results of all of these personality tests have been very similar to the aforementioned characteristics of this particular test: reliance on intuition and emotion, a knack for working with people, etc.

Photo by: Stu Pendousmat


Insurance companies like Allstate use an approach that would peak the interest of the NF personality type. In one example of a television commercial, a man is visited by his future self and told of all the accomplishments he will have in his life. However, if he wants to ensure these accomplishments, he needs to look after himself with life insurance. The campaign played off of the emotions of the audience by setting the commercial in a hospital nursery, all of the newborns around. This ties the notion of purchasing life insurance to the care for another human being. the commercial capitalizes on the ambition of NF personalities.

To view the sorter and see your own results, visit: http://www.kiersey.com/